History of fashion media essay

Models posing in corporate office wear. Consumers all have different needs and demands that have to be suited. Gender, age, income, and even profession can help a company better understand the needs of their customers.

History of fashion media essay

Bouffant coiffures gave way to short bobsdresses with long trains gave way to above-the-knee pinafores. Corsets were abandoned and women borrowed their clothes from the male wardrobe and chose to dress like boys.

Although, at first, many couturiers were reluctant to adopt the new androgynous style, they embraced them wholeheartedly from around A bustless, waistless silhouette emerged and aggressive dressing-down was mitigated by feather boas, embroidery, and showy accessories.

The cloche hat was widely worn and sportswear became popular with both men and women during the decade, with designers like Jean Patou and Coco Chanel popularizing the sporty and athletic look.

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Jeanne Lanvin, who began her career in fashion as a milliner, made such beautiful outfits for her young daughter Marguerite that people started to ask for copies, and Lanvin was soon making dresses for their mothers.

However, it was in the s that she reached the peak of her popularity and success. The Lanvin style embraced the look of the time, with its skillful use of complex trimmings, dazzling embroideries, and beaded decorations in light, clear, floral colors that eventually became a Lanvin trademark.

Her global approach to fashion foreshadowed the schemes that all the large contemporary fashion houses would later adopt in their efforts to diversify. The style of Jean Patou was never mainstream, but full of originality and characterized by a studied simplicity which was to win him fame, particularly in the American markets.

Many of his garments, with their clean lines, geometric and Cubist motifs, and mixture of luxury and practicality, were designed to satisfy the new vogue for the outdoor life, and bore a remarkable similarity to modern sportswear.

The most famous advocate of his style was Suzanne Lenglenthe legendary tennis champion.

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In menswear there was a growing mood of informality, among the Americans especially, which was mirrored in fashions that emphasized youthfulness and relaxation. Short suit jackets replaced the old long jackets of the past which were now only worn for formal occasions. Men had a variety of sport clothes available to them, including sweaters and short pants, commonly known as knickers.

For evening wear a short tuxedo was more fashionable than the tail-coat, which was now seen as somewhat old-fashioned. The London cut, with its slim lines, loose-fitting sleeves, and padded shoulders, perfected by the English tailor Scholte, was very popular.

Fair Isle patterns became very popular for both sexes. Heels, at the time, were often over two inches high and helped popularize the two-tone shoe its one of her trademarks.

Many stars of the [silent film]s had a significant impact on fashion during the s, including Louise BrooksGloria Swansonand Colleen Moore.

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The lighthearted, forward-looking fashions of the s gradually came to halt after the Wall Street Crash ofand succumbed to a more conservative style. While the flapper look persisted intoit quickly disappeared afterwards, although bell-shaped hats lasted through Overall, s clothing was somber and modest, reflecting the difficult social and economic situation of the decade.

The waistline was restored, hemlines dropped to nearly ankle-length, there was renewed appreciation of the bust, and backless evening gowns and soft, slim-fitting day dresses became popular. The female body was remodeled into a more neo-classical shape, and slim, toned, and athletic bodies came into vogue.

The fashion for outdoor activities stimulated couturiers to manufacture what would today be referred to as "sportswear.

Two of the most prominent and influential fashion designers of the s were Elsa Schiaparelli and Madeleine Vionnet. With her exciting and inventive designs, Schiaparelli did not so much revolutionize fashion as shatter its foundations.

History of fashion media essay

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